Last Updated: July 6, 2017
2. Information We Collect
A. Information You Provide to Us
Registration Information. When you sign up for a PlayBow account, you give us your name, your pet’s name(s), email address, and phone number. If you decide to sign up for PlayBow using your Facebook account, we will also get basic information from your Facebook profile like your name, gender, profile photo, and Facebook friends.
User Profile Information. When you join the PlayBow community, you can create a Profile to share fun facts about yourself, your pets, and discover mutual friends and interests. Filling out a profile is optional, and you can share as little or as much as you want. Your name is always part of your Profile.
Payment Method. When you add a credit card or payment method to your PlayBow account, a third party that handles payments for us will receive your card information. To keep your financial data secure, we do not store full credit card information on our servers.
Communications. If you contact us directly, we may receive additional information about you. For example, when you contact our Customer Support Team, we will receive your name, email address, phone number, the contents of a message or attachments that you may send to us, and other information you choose to provide.
B. Information We Collect When You Use the PlayBow Platform
Location Information. To provide the best service possible, we are always looking for ways to improve the PlayBow Platform. To do this, it may be helpful to acquire your mobile device’s location information. For example, to improve the check-out experience for picking up dogs, getting information that you are close to our facility can help us to prepare your dog for pick-up and checking out. Thus, the PlayBow Platform may collect the precise location of your mobile device when the app is running in the foreground or background. If you give us permission through your device settings or the PlayBow app, we may collect your location while the app is off to identify promotions or service updates in your area.
Device Information. PlayBow also receives information from Users’ devices, including IP address, web browser type, mobile operating system version, phone carrier and manufacturer, application installations, device identifiers, mobile advertising identifiers, push notification tokens, and, if you register with your Facebook account, your Facebook identifier.
Usage Information. To help us understand how you use the PlayBow Platform and to help us improve it, we automatically receive information about your interactions with the PlayBow Platform, like the pages or other content you view, your actions within the PlayBow app, and the dates and times of your visits.
Call and Text Information. We work with a third party partner to facilitate phone calls and text messages to and from Users. We receive information about these communications including the date and time of the call or SMS message, the applicable phone numbers, and the content of any SMS messages.
User Feedback. At PlayBow, we want to make sure Users are always enjoying our Services. From time to time, Users may rate and review their experience with the PlayBow Platform, and with PlayBow employees. PlayBow receives such information through the PlayBow Platform.
Information from Cookies and Similar Technologies. We collect information through the use of “cookies”, tracking pixels, and similar technologies to understand how you navigate through the PlayBow Platform and interact with PlayBow advertisements, to learn what content is popular, and to save your preferences. Cookies are small text files that web servers place on your device; they are designed to store basic information and to help websites and apps recognize your browser. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be accessed every time you use the PlayBow Platform. You should consult your web browser(s) to modify your cookie settings. Please note that if you delete or choose not to accept cookies from us, you may be missing out on certain features of the PlayBow Platform.
C. Information We Collect from Third Parties
Third Party Services. If you choose to register for PlayBow or otherwise link your PlayBow account with a third party’s service (such as Facebook), we may receive the same type of information we collect from you (described above) directly from those services.
Third Party Partners. We may receive additional information about you, such as demographic data, payment information, or fraud detection information, from third party partners and combine it with other information that we have about you.
3. How We Use the Information We Collect
We use the information we collect from all Users to:
Connect Users with their pets and other Users;
Provide, improve, expand, and promote the PlayBow Platform;
Analyze how the PlayBow community uses the PlayBow Platform;
Communicate with you, either directly or through one of our partners, including for marketing and promotional purposes;
Personalize the PlayBow experience for you and your friends and contacts;
Send you text messages and push notifications;
Facilitate transactions and payments;
Provide you with customer support;
Find and prevent fraud; and
Respond to trust and safety issues that may arise, and requests from government authorities.
4. How We Share the Information We Collect
A. Sharing Between Users
Sharing between Users. In order to help you connect with other Users on the PlayBow Platform, we may share select information from your Profile with other Users. For example, we may show photos of you and/or your pet, as well as your name, and potentially contact information.
B. Sharing Between PlayBow and Third Parties
API and Integration Partners. If you connect to the PlayBow Platform through an integration with a third party service, we may share information about your use of the PlayBow Platform with that third party. We may share your information with our third party partners in order to receive additional information about you. We may also share your information with third party partners to create offers that may be of interest to you.
Third Party Services. The PlayBow Platform may allow you to connect with other websites, products, or services that we don’t have control over. If you use these services, we will provide the third party with information about you to allow them to provide the service to you (for example, we may give your name, phone number and address for a third-party delivery service). We can’t speak to the privacy practices of these third parties, and we encourage you to read their privacy policies before deciding whether to use their services.
Service Providers. We work with third party service providers to perform services on our behalf, and we may share your information with such service providers to help us provide the PlayBow Platform, including all of the collected information discussed above.
Other Sharing. We may share your information with third parties in the following cases:
While negotiating or in relation to a change of corporate control such as a restructuring, merger or sale of our assets;
If a government authority requests information and we think disclosure is required or appropriate in order to comply with laws, regulations, or a legal process;
With law enforcement officials, government authorities, or third parties if we think doing so is necessary to protect the rights, property, or safety of the PlayBow community, PlayBow, or the public;
To comply with a legal requirement or process, including but not limited to, civil and criminal subpoenas, court orders or other compulsory disclosures;
If you signed up for a promotion with another User’s referral or promotion code, with your referrer to let them know about your redemption of or qualification for the promotion;
With our insurance partners to help determine and provide relevant coverage in the event of an incident;
To provide information about the use of the PlayBow Platform to potential business partners in aggregated or de-identified form that can’t reasonably be used to identify you; and
Whenever you consent to the sharing.
5. Your Choices
Email Subscriptions. You can always unsubscribe from our commercial or promotional emails but we will still send you transactional and relational emails about your account use of the PlayBow Platform.
Push Notifications. You can opt out of receiving push notifications through your device settings. Please note that opting out of receiving push notifications may impact your use of the PlayBow Platform (such as receiving a notification that your pet is ready for pick-up).
Facebook Friends. You can control whether to enable or disable the Facebook mutual friends feature through your profile settings.
Data Security. We are committed to protecting the data of the PlayBow community. Even though we take reasonable precautions to protect your data, no security measures can be 100% secure, and we cannot guarantee the security of your data.
Children’s Privacy. PlayBow is not directed to children, and we don’t knowingly collect personal information from children under 13. If we find out that a child under 13 has given us personal information, we will take steps to delete that information. If you believe that a child under the age of 13 has given us personal information, please contact us at: firstname.lastname@example.org.